According to Forbes, the coaching industry is one of the fastest growing industries in North America today, and it doesn’t seem to be slowing down. Hundreds of thousands of people are seeking guidance for various aspects of their lives, and they’re willing to pay for it. With annual revenues estimated to be several billions of dollars, it seems that there is plenty of opportunity for entrepreneurial individuals to capitalize on this growing demand by offering coaching services.
But with thousands of new coaches entering the industry each year, there is definitely some competition. Only those who are committed to making a positive difference in the lives of their clients and who are willing to put in the work required to build a sustainable business will have a real shot at achieving success.
Among the individuals who have succeeded in this industry is Jairek Robbins, a performance coach and lifestyle entrepreneur who has been in the industry for over a decade. Despite his early start in the industry, Jairek’s success did not happen overnight. The success that he enjoys today is the result of many years of hard work and an unwavering commitment to mastering his craft.
Before starting his own coaching business, Jairek spent 6 years working as a performance coach for another company. When he finally decided to take the leap and start his own business at the age of 24, he already had thousands of hours of coaching experience under his belt and a proven track record of helping his clients make positive changes in their lives.
Over the next few years, Jairek’s business evolved from coaching clients on a 1-on-1 basis to creating and selling an array of training programs and digital products, corporate training, consulting, and keynote speaking around the world. At the age of 30, he became the published author of Live It!: Achieve Success by Living With Purpose, a book which has been endorsed by several of the big names in the personal development industry including Deepak Chopra, Keith Ferrazzi, and Brian Tracy. Jairek is also a dedicated philanthropist, often donating his time and resources to help support various charities and non-profit organizations around the world.
But what is most intriguing about Jairek’s story is that he has not only built a successful business, he’s also designed an incredible lifestyle – one that grants him the freedom and flexibility to nurture all the areas of his life that are important to him. In his interview with us, Jairek generously shared some of the insights and strategies that have enabled him to build a successful business and live his dream lifestyle.
Jairek has always had a passion for helping people. As a young adult, he was able to satisfy that passion by working for a non-profit organization that was involved in several different projects including feeding people around the world, helping prisoners, and educating young leaders. That organization also had a for-profit sector, which included a coaching division. Curious to see what it would be like to work as a coach, Jairek met with the manager of the department to discuss the possibility of working there.
Jairek was 18 years old at the time, and although he was passionate about helping others, his passion alone was not enough to convince the manager of the coaching department to let him get started. “We don’t just hire people because they want to help people,” she told him, “we hire people because they can help people.” That conversation, which had quickly started to feel more like a job interview for Jairek, lasted over an hour. At the end of it, that manager agreed to enroll Jairek into an extensive training program that would help prepare him for the role of being a performance coach. She warned him that even after he completed the training, she still could not guarantee that he would be hired. He accepted the challenge.
After completing over 250 hours of training, Jairek was given a small number of clients to coach. This was his chance to prove that he really could help someone, and if he did a good job, he would be considered for a full-time position as a performance coach. True to his intentions, Jairek was able to help his clients experience incredible results, earning the trust of his manager in the process. He was soon given more clients to work with, and was eventually brought on board as a full-time performance coach for the company.
During his 6th year of working as a performance coach for that company, Jairek had the opportunity to attend a seminar that the company had recently created called Ultimate Business Mastery. At that seminar, Jairek was exposed to several important concepts related to building a business including online marketing, growing a community, building a platform, and boosting sales. Curious to see if those concepts actually worked, Jairek decided to start his own coaching business so he could implement what he learned.
“At the time I had just moved back to San Diego”, says Jairek, “I was living in a house with 3 roommates, and I was trying to put my life together. I remember taking this binder and flipping through it page by page, and just using what was in it. What ended up happening was I put up a website, and I did performance coaching because that is what I had been doing for 6 years and I was pretty versed in it. I used all the tools in that binder, and within 8 months I had generated over $100,000 in revenue for my company.” That was the first time that Jairek had ever earned over six-figures in a single year, which was enough to convince him to let go of the other jobs he had at the time and focus entirely on growing his business.
Jairek continued to take on new clients, but eventually he realized that there was a limit to how big he could grow his business. As a coach, he was trading time for money, and there were only so many coaching calls he could conduct on any given day. At one point, he was coaching 52 separate clients in a one-month time span, which Jairek admits was almost impossible to maintain. “52 clients is impossible for the average coach. It means you have no life. It means all you do is wake up early in the morning, work-out quickly, have your 7am, 8am, 9am, 10am, and 11am call, then a quick lunch, then your 1pm, 2pm, 3pm, 4pm, 5pm, 6pm, and 7pm call. Then you spend all night doing paperwork, get ready for the next day, pass out and do it again.”
Having a full schedule of coaching calls was great in terms of revenue for his business, but not having any time left over to enjoy his life became frustrating for Jairek. He wanted to be able to travel and volunteer more often, so he started to think about ways that he could add more leverage into his business. He needed to find a way to serve more people and generate a solid income, but still have the freedom and lifestyle he craved.
The problem that Jairek had was the same problem that many small business owners and start-up entrepreneurs have: if he didn’t work, his business didn’t work. “I wasn’t owning or growing a coaching business where I had other coaches and it was a business that ran itself. I was a sole proprietor. I was self-employed, basically, because if I didn’t show up for work, it didn’t happen. Therefore, I couldn’t get sick, I couldn’t get tired, I couldn’t take a vacation. None of those things could happen.”
What Jairek soon realized was that if you have to be there in order for your business to work, you aren’t really a business owner, you’re just self-employed. “If it’s a business, it can run and generate profits and serve clients regardless of whether you’re there or not”, Jairek explains. “Most entrepreneurs are really just self-employed people.”
Once he experienced that shift in his mindset, Jairek made it a priority to learn how to become a business owner. The next step he took was to create a digital training program that could be sold online. Having a digital training program enabled his business to add value to people around the world 24/7, without requiring his physical presence to deliver that value.
Jairek admits that his first product wasn’t a raging success (we all start somewhere, right?), but it was a big step towards building a business that could run without him. In his second year in business, that product generated just over $40,000 in revenue, which to a young entrepreneur in his mid-twenties was a big deal. Perhaps more importantly, he got to experience what it was like to have a business that made money even while he was sleeping. Having a digital product that was sold online also meant that he had removed the ceiling on his income potential.
In the years that followed, Jairek continuously looked for ways to add more automation to his business so that it could continue to serve people around the world 24/7. He has made several improvements to that first product, and has created a variety of other products and tools, which can be found on his website. He speaks regularly to audiences around the world and consults with other organizations, because both of those activities allow him to reach more people than he ever could have by working exclusively as a performance coach. Today, Jairek’s business serves more people, generates multiple six-figures per year in revenue, and grants him more freedom and flexibility than it did when his only revenue came from his coaching clients.
Making the transition from sole proprietor to business owner opened up a whole new world of possibilities for Jairek, but that doesn’t mean that it was an easy transition to make. With a schedule full of coaching calls, Jairek had to utilize every spare moment he could to create additional products and set up systems in his business so that he could eventually reduce the number of clients he personally coached without sacrificing the growth of his business. Evidently, the freedom and flexibility he craved would not come easy. He would have to work extra hard to make his ideal lifestyle a reality.
“There’s nothing wrong with the grind”, says Jairek. “It’s a great place to be when you’re starting a business and you should really learn how to enjoy it. If you don’t know how to grind, you’re going to be out of business at the point when you have to, because there will always be times when you have to just get out there and make it happen.”
During that period, Jairek came across a book called The 4-Hour Workweek by Timothy Ferriss, which introduced him to the idea of taking mini vacations. Mini vacations are experiences that you intentionally incorporate into your life on a regular basis, instead of postponing those experiences until retirement age. He also came across an exercise that was created to help someone design their ideal work day.
What Jairek did next helped to alter the direction of his life and business entirely. Instead of separating his work days from his mini vacation days, he decided to combine the two types of days together to create what he calls his ideal day. His goal was for every day of his life to become the type of day that he would never need a vacation from. Designing that day became his mission, and set him on a journey to make the necessary changes in his business to enable him to live his ideal day, each and every day.
In order for his ideal day to become his regular routine, it needed to be the type of day that granted him sufficient time for each of the different areas of his life that are most important to him, otherwise it would not be sustainable. The key to designing your ideal lifestyle, therefore, is to design your ideal day. When you design a day that is sustainable and fulfilling and that you can realistically adopt as your normal routine, by default, you design your ideal lifestyle.
With the exception of days when he is traveling, on vacation, or speaking to audiences around the world, Jairek’s ideal day has become his reality. For Jairek, that ideal day includes 1-4 hours of coaching calls, 3-4 hours spent on marketing and content creation for his business, and a combination of exercise, meditation, yoga, volunteering, personal development, and time with his wife. Because Jairek is able to run his business from virtually anywhere in the world (all he needs is his laptop and an internet connection), he has the advantage of being able to bring his daily routine with him wherever he goes, resulting in a well-balanced, location independent lifestyle.
Jairek is living a lifestyle that most people dream of, and he is often reminded of that when he coaches his clients. “It’s always a challenging and interesting conversation when I’m coaching someone who works for a global bank, makes millions of dollars and has a very prestigious title. According to everyone else in the world, they are very successful because they make so much money and have huge houses and do all this cool stuff. But they have no time for their health, no time for their wife or husband, no time for their kids, and no time to travel besides the couple of company trips they do each year to build more clients. And you kind of scratch your head and ask yourself: is that really success?”
Whenever Jairek has a client who is in a similar situation as the one he described above, he can definitely relate. He knows what it’s like to work long hours to build a business, neglecting other areas of your life in the process. He knows what it’s like to do all the work yourself, because you don’t have people or systems in place to do the work for you. But those circumstances are meant to be temporary for an entrepreneur. In order to eventually have more time to experience fulfillment in every area of your life, you must first build a business that provides you with the freedom to do so.
Once Jairek became clear on the type of lifestyle he wanted to live, he was able to take specific and strategic steps to create a business that would make that lifestyle possible. Working those long hours for several years in order to build his business was simply the price he paid to create the lifestyle he now enjoys. Today, Jairek defines success as the ability to live a life that focuses on all of the most important areas of your life and that gives you the freedom to do so every day.
“Success for me is the ability to live the life that I know matters.”
To wrap up his interview with us, Jairek shared 3 specific action steps for aspiring lifestyle entrepreneurs, which collectively represent his philosophy on life. These are the steps he suggests every entrepreneur or aspiring entrepreneur take to begin living their dream lifestyle, but more importantly, to inspire and to help others do the same.
Learn what it takes to go out and design your absolute dream lifestyle.
Take everything that you learn and live so fully and ferociously that your life becomes your message. Live it in a way that people don’t have to ask you for advice because they see what you do every day and how you live and that clearly shows them what to do and how to do it.
Find a way to pay forward what works. Take what works for you, take what you learn, take the information and experience and find a way to pay it forward to other people and help them do the same.
Enter your name and email below to join our growing community of lifestyle entrepreneurs, and receive instant access to our Lifestyle Business Startup Checklist.