Lori Taylor: Validating Your Ideas & Using Feedback To Your Advantage

By Tyler Basu | Podcast

Lori Taylor: Validating Your Ideas & Using Feedback To Your Advantage | Lifestyle Business Magazine Podcast

Lori Taylor is the Founder of REV Media Marketing, a direct marketing agency, and more recently, a pet nutrition business called TruPet. In this interview, we discuss Lori’s transition from working in the corporate world to starting her own business, how to conduct market research to validate a business idea before pursuing it, and how to use negative feedback to your advantage when building your business.

More About Lori Taylor:

Lori Taylor is a highly sought after marketing veteran with a special focus on direct response. During her 20 years at RR Donnelley, she won the Direct Marketing Association’s prestigious Gold, Silver, and Bronze Awards. She has also been named a Forbes Top 50 Social Media Power Influencer in both 2012 & 2013, hitting the Forbes Top 20 Female Social Media Influencer in 2013. In 2016, Lori was named as Top 100 Most Influential Marketing People. In 2009, Lori founded REV Media Marketing, a unique direct marketing agency that specializes in integrating media channels.

Most recently, Lori launched a pet nutrition business called TruPet, featuring her break out brand TruDog. Currently spending over $2MM dollars a year on Facebook advertising, driving 8 figures in top line revenue, boasting over 100,000 customers who support her mission to help dogs live longer.

Visit Lori’s websites:

Topics Discussed On This Episode:

  • How Lori got started in business
  • Leaving corporate America to start her own marketing agency
  • Why she started a dog nutrition business
  • How to conduct market research to validate demand for your business idea
  • How to use negative feedback to your advantage in business
  • How to create feedback loops to elicit feedback from your customers
  • Challenges entrepreneurs face and how to overcome them
  • People and tools she uses to help run her business
  • Specific habits that contribute to Lori’s success as an entrepreneur
  • Lori’s definition of success
  • Action steps for building a successful lifestyle business

People & Resources Mentioned:

Validating Your Ideas & Using Feedback To Your Advantage @lorirtaylor Click To Tweet

Thanks for listening!

Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.

Do you have some feedback or questions about this episode? Leave a note in the comment section below!

Subscribe to the podcast

To receive new podcast episodes automatically, you can subscribe to our podcast directly on iTunes, or from the podcast app on your mobile device.

Leave us an iTunes review

Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review for the Lifestyle Business Magazine Podcast on iTunes.

Follow

About the Author

Tyler Basu is a Podcast Host & Publisher of Lifestyle Business Magazine. He is also the author of the Amazon best-selling book Lifestyle Business Blueprint.